50% OFF on almost everything

Designing the ARC series


The design for the ARC series is inspired aviation, more specifically a supersonic commercial passenger plane the TU-144. The idea came from our designer who at an early age saw shapes of planes in shoe designs. We love the idea of the TU-144 as an inspiration as it comes from an era that had a lot of functional minimalistic designs on multiple fronts. The name ARC is a derivative from the term ogee ARCh, it is a certain type of arch shape that is very commonly found in supersonic planes. We love design and shapes that communicate “speed”. Back to the TU-144, this type of plane had a set of retractable canards on the front part of the fuselage, this is translated to the front part of shoe design.
 
Well now you have something to tell, when someone compliments you on your pair of Jettsons !