Stories RSS

Tokyo Series   With the ARC-R: Off-White on foot we took a journey through Tokyo, Passing by iconic structures and parks, stopping for sushi and prepping ink.   The Tower   When looking at Tokyo from afar, it’s hard to mis the 333m high Tokyo tower. It’s not because of it’s height, but mostly due to its color.   The tower's colors are "International Orange" and “white". It is decided by aviation law that buildings over a certain height must use these colors to be visible. However, the tower needs to be repainted every 5 years to maintain its vibrant color. The Tower is an icon in the Tokyo skyline and as the colors are linked to aviation. We thought...

Sakura When strolling through the parks in Tokyo, another familiar sight is the sakura or cherry blossom. The blossom is a very specific shade of pink called Sakura-iro found on the Ichiyo blossom. Especially when it starts to fade after some time. All the blossoms found in the many parks in and around Tokyo are a mix of white and pink. For us another iconic Japanese characteristic that we wanted to translate to the ARC-R: AG Pink. We’ve sourced this particular color at one of our Italian leather suppliers for this iteration of the ARC-R. Shop the ARC-R : Sakura here: https://jettsonfootwear.com/collections/s-s-19/products/arc-r-lo-ag-pink  

While going through more pages of our favorite magazines, we came across probably one of the most significant developments during the 80's. The introduction of the Personal Computer.  One thing that comes to mind when talking about the 80’s, are the advances that were made in the digital realm of computing. Making computers available to the general public. However having a personal computer ( yes that is what “PC” stands for) at home was not common in the early 80’s, but that was all about to change. The personal computer that was most reminiscent of those years of computer evolution has to be the Commodore 64. Although one of the most recognizable features of the design was the beige/brown exterior, we...

As we read through our favorite news magazines from times gone by, we bump into our next item on the Color inspiration for the ARC-R Micro. Our fascination with aviation always finds a way to end up in our designs. We talked previously about the TU-144 (the Russian answer to the British/French: Concord), well they were also competing on a higher altitude. Because we used more technical material on the ARC-R: Micro, it was only fitting to look at the more technical part of “aviation” that was going on in the 80’s. That was found in the Space race.  We all know the Spaceshuttle program developed by NASA and to keep up with the competition the USSR had a similar...

The 80's, an era full of computers, space travel, and sport material developments. Our “true to classic sports” style of the ARC-R. With this style, we make a nod to materials used on running shoes from the 80’s. The felt material is very typical for that era of running shoes. We wanted to create a look that you can wear casual but also to the gym. As we are a sports influenced brand it’s only fitting to bring our interpretation of an authentic sports style shoe. All materials are premium and made in Europe. like the Cordura mesh, sole, and microsuede from Italy, the antibacterials insole and lining from Spain. All are assembled by hand and with care in Portugal....