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Designing the ARC series

The design for the ARC series is inspired aviation, more specifically a supersonic commercial passenger plane the TU-144. The idea came from our designer who at an early age saw shapes of planes in shoe designs. We love the idea of the TU-144 as an inspiration as it comes from an era that had a lot of functional minimalistic designs on multiple fronts. The name ARC is a derivative from the term ogee ARCh, it is a certain type of arch shape that is very commonly found in supersonic planes. We love design and shapes that communicate “speed”. Back to the TU-144, this type of plane had a set of retractable canards on the front part of the fuselage, this...

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In the beginning...

Every story has a beginning, so does ours. It started in the late 80's, when our designer and founder was still a kid, Overly fascinated by sports footwear from that time, and every Friday he would drop by the local sportswear shop in his hometown, not only see if there were any new shoes but always hoping to be able to try them on. It's at this point where the seed was planted and every week the fascination for for shoes grew. It was not only colours that were of interrest, but more so the technology applied that was developing very fast. Here is where the need to try on  shoes came in, as every time trying a new developed shoe was...

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