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In the beginning...


Every story has a beginning, so does ours. It started in the late 80's, when our designer and founder was still a kid, Overly fascinated by sports footwear from that time, and every Friday he would drop by the local sportswear shop in his hometown, not only see if there were any new shoes but always hoping to be able to try them on. It's at this point where the seed was planted and every week the fascination for for shoes grew. It was not only colours that were of interrest, but more so the technology applied that was developing very fast. Here is where the need to try on  shoes came in, as every time trying a new developed shoe was like an experience. It is this experience we try to perfect in every product we make.
Once you put the shoes on, you don’t want to take them off…